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Live Workshop: Designing for Social Media

Jul 14 | 1:30 PM

Having a presence on social media is a necessity in today's world. Learn how to design those perfect social media posts, boost your skills and open an array of opportunities for yourself.

welcome everyone let's start so my brief introduction is i uh i'm rohan desai and i completed my mbps uh who went and pursued mba from ima that founded plexus mdm netflix so i uh started designing when uh i was i started designing uh more frequently when i was in imei and doing my mba before that in medical college and in school earlier some bit of design and but the serious designing happened once i started plexus md and the place assembly itself was a social network for doctors so we obviously had to create lots of posters and uh and over the last seven years we've learned some interesting things about designing in itself and then social media designing so uh trying to summarize some uh uh you know interesting takeaways today one it is not uh going to be comprehensive it can't be social media is huge so social media includes strategy uh it includes organic versus paid social media it includes content calendar multiple things today we'll focus on a small part of social media which is designing and uh within designing we'll look at some good practices to do to create designs that work and how to create proof designs i would like to say one thing at the start however that design is very important but the content which is underlying that design uh is even more important and we'll probably have a session on content someday but uh i just want to uh say that design cannot uh cover up for poor content so and this is going to be one of the things we'll talk about as we go into the presentation that instead of creating five uh designs if you can spend the same time creating one design but put some more thought into the content uh the roi the return on your time invested or money in case you invest some money will be far far more so ah let's uh let's move to the next topic uh which is why design so uh we we don't call them customers but uh i mean for the lack of a better word your old uh current and potential patients and customers are all on social media and social media is a great way for you to connect with them which is why you have to be on social media you have to make sure that your your work your practice and your achievements are seen there um second for any product or service today uh repeated uh imprints are very very important um message is important design is important platform is important time is important but repetition is something which is underestimated and all of us are victims of repetition think about ipl and you would have seen the great ad 300 times or nowadays if you open youtube you will see the urban companies misses cyanide almost every day so uh and you would think why are they wasting money on me uh you know i have already i'm already a one company user or uh i'm not going to use it uh but but it's all about repetition so when you start designing you will have to it's like exercise uh you will have to be consistent with it uh one design here and there doesn't build a social media presence uh be be somewhat consistent in designing but that's that's why you need to be good at designing so that you enjoy the process and you build out designs and the third reason why design is important is that design has the potential to make or break your campaign so a well-designed i mean if you've created a good concept a good thought good campaign if you put it in a good design then it's very likely to work and we'll see a lot of examples today along the way now the the good thing is that everybody can design however bad you were in drawing in your school uh or or however uh you know uncreative you think you are i think everybody can design and a good part of this answer of why everybody can design this technology and which will look at last there is a very very interesting platform which i am going to talk about towards the end which will actually make designing super easy even for non-creative people and you definitely don't need to spend weeks on training and you don't uh need to hide expensive software so uh let's start uh these are simple rules uh and there's more you would have heard this a lot of times a lot of good products you see nowadays are very minimal so an example of a minimal hardware product is the bose remote bose is one of the best sound systems in the world it costs you eighty thousand rupees seventy thousand rupees whatever you take and the remote has exactly four buttons and you would feel like couldn't they give me at least fast forward button pause button but but this four buttons manages everything and this is the simplicity i am not a very big iphone fan but um i i really do appreciate the simplicity of the iphone and which is probably a very big reason behind it success so it's very very simple to use an iphone it just has one button um an example of a simple poster is this poster which we had created when we were doing the microsoft stock it was very simple not not too complicated whenever try and keep as few things on your design as possible i am an advertisement look at me uh people will instantly look beyond you so uh you don't be too loud uh and uh keep things very simple there is a very interesting insight which a famous designer has given about designs there is nothing else that you can take away from it so maybe you are making for a vpd or a post you're making for instagram or your website home page wherever uh you put everything and then start removing you you start looking at saying do i really need this no remove it can i shorten this phrase from seven words to five words shorten it uh can i use an acronym use it uh when the point comes when you can't anymore take anything away from the design then is the time when you can see the design is complete sort it out there uh but no um i mean just have ten words on the screen maybe one powerful image and one call to action button and you're done so so that's the first rule second is symmetry now symmetry is interesting because uh symmetry and alignment symmetry is interesting so until you reach that stage and intuitively understand where to break symmetry just follow the rule of symmetry blindly this is one rule which you can definitely break but but just understand when to do it then there's a very interesting rule which is derived from photography which is called the rule of thirds so the rule of thirds basically says whenever you're framing a photograph if you are a photographer or if you're taking a picture never have the subject right in the center have the subject either in the right one third or in the left one third in this case the lion or tiger so he should be on the right uh but if he was looking to this side then you could have him on the left one third time third is a great breaking symmetry and therefore making the picture look very realistic if if this was right in the center then it would look too good to be true and this is this looks very natural it also gives a view into the valley simple rule uh but uh it it it's something which i have seen people disregard a lot uh which is uh you know leave adequate padding all around uh this doesn't just mean the edges of your poster so uh in this case in the poster on the left hand side uh you can see the padding to the left of dr vishakha's photo you can see the padding below the uh swipe to find out whatever and you can see the padding to the right of the world shivda sunny but there is also padding below winning nutritionist there is also padding below the uh below the space where you type comments uh studying is everywhere um even on the right hand side poster you will see adequate padding uh too much uh and it'll look awkward too little uh and look too cluttered um so the this is actually you know if you think about it this is like a very lame rule to give anybody but these lame rules actually make the design look very neat and very professional that's this is all that a professional designer is going to do when you give it to them moving on to number five so there are uh two kinds of fonts there are two font families generally uh and you know so of of these two posters which poster do you like so let me do a quick little poll so anybody who likes the poster on the left side uh please do a thumbs up anybody who likes it on the right side plays to a heart it's hard to actually gauge but i am saying it's more like 50 50 um and there's an equal audience for both uh the posters but i'll tell you what convention what what the design design thinking wisdom says um so the font on the left side is called a serif font a serif is basically uh at the edge of the m you will see little notches so at the edge of the m there is a notch at the edge of the eye at the top and bottom there is a notch everywhere in every alphabet you will see notches whereas on the right hand side there are no notches it is very simple so example of serif font is times new roman the most most commonly used font uh if you open word and start typing most probably will start typing in times new roman it is a serif font um the garamond is the second most second more frequently used series font sensor if senses without as we've learned examples are aerial calibri uh corbel multiple uh or yeah well i'm not sure but aerial and calibri for sure which are most commonly used the conventional wisdom is that for anything which is printed on paper uh like a newspaper or a book physical book serif fonts are better most books that you will read and most digital uh fonts that you will see all around will be sensory points so roboto is a great sensory font which is used almost across all apps open open cure fit open facebook open any app and you will see sans serif fonts so we prefer sensory in line with the conventional thinking if you personally prefer sharif you can go ahead and do it but i would suggest to use sensory in most cases unless you're writing a creating a poster which talks about research talks about content talks about a quote by somebody so where literature uh or academia is involved you can use a serif font like times new roman for that effect or where you want to quote an author's name use a serif font but but most often if you will use sensory fonts and this also ties in with our first rule which was less is more or keep things simple maintain high contrast don't worry about being bold and loud if you have seen the cred app or if you have seen most new age apps they are all very bold the color choices that they make so the poster on the left hand side is a black background you generally say black backgrounds are not good but it's a black diagonal the bright blue font the contrast really brings it to life the same poster in a slightly different color scheme may not be as exciting or as inviting to the reader as this so generally go for high contrast and here it's important to keep two things in mind uh one uh the display quality is really improving with time so we started with a very poor display that all of us used to have washed out displays and then lcds and leds and oleds and amo leds and so the qualities are really good the the contrast that the new devices gives are fabulous so uh if you use blacks they'll come out very rich now uh so that's one and the second thing to keep in mind uh is that most apps now come with an option of a dark theme uh so people can use a times of india app in a white theme or a black theme facebook app in a white theme or a black theme that that's called the dark theme right uh when your app is being seen in the dark theme and you put a poster like the on the one on the left it doesn't stand out as much as the poster on the right will but the poster on the right will not stand out as much on a white theme so it's slightly uh you know hard to manage so if you use an orange background or a yellow background it will work on both the white and the dark themes it's it's something just to keep in mind it's not something which you can necessarily address every time uh yeah this is important this is you know a major eyesore on on a number of designs presentations that i end up seeing so the common victims of this mistake of not using transparent images are logos so if you use your clinic logo we have the habit of just putting it there without removing the background of the logo charts a lot of times you paste a chart from excel or powerpoint to a ppt and chart is a bar and some labels it doesn't have to have a whole white patch along with it so charts logos then what else you will see this with tables icons a lot of time you will come back with an icon so let's say you want to put a tick mark somewhere on your poster and the tick mark which you got on google is a tick mark in a white box with a black border so you have a black border then a white box and a green tick mark and your slide is blue now what would ideally what you would ideally do on a blue slide is find a yellow tick mark with a transparent background that will look much better because the contrast is great and the background is transparent now how do you use transparent images um for any item that you want go to google search for that uh thing so let's say santa claus in this case so search for santa claus and either add the word transparent behind it or at the word png behind it png is a file format just like jpg mostly images means jpgs your phone when you capture photos on your tele on your phone or camera you are capturing jpgs when you search for an image normally on google images you will get jpgs if you want a png you will have to write the word png along with santa claus you will get as many santa claus pngs as santa claus jpgs but the advantage of a png is that there is no background in that how do you recognize when you see a png on google just zoom the slide on your screen and see the left santa claus just zoom it as much as you can you will see a checkered checkered board behind the santa claus this checkered board tells you that uh it's a png file um and what it means is that when you will download this file and put it in a powerpoint or put it in your best image editing software you're only getting the santa clause without the background and therefore what happens is you can use any background you can have a photo of your clinic you can have a slide and only the santa claus comes not the santa claus with the white background so use transparent images again uh it's not the topic for today uh but go ahead and do some uh do some google search on how do i make my image transparent etc etc uh there is a good website you can note it down uh it's called remove.pg richard actually if you can just put it in comments uh https colon slash remove dot pg for any photograph so if you upload any photograph there it may be a photograph of you or something it will remove the background and give it back to you minus the background so remove dot bg is a good software for photographs it will not work on icons or stuff but for icons and stuff you will basically find uh decent uh online options uh a very good resource if you want to find amazing free icons uh is a platform is a website called flatikon.com uh go to flat icon.com and uh just it has millions of good quality icons most of them free like one percent of them are paid 99 are free um you will you will find icons and all icons on flat icon are transparent by default so uh you can use them in your slides and photos uh right going to the eighth rule um square aspect works best now this is new uh this is something which instagram has created earlier the aspect ratio would be either portrait or landscape but thanks to insta the the most prominent uh aspect ratio you will now come across is the square aspect ratio and uh the the advantage is that you know what in a horizontal one like on the left hand side you will see a very small part of it covering your screen and in a portrait mode it will cover your entire screen uh so square uh generally works very well on all platforms and finally uh rule number nine uh is uh so you know we could have stopped at eight rules uh but we needed nine rules uh and that is because odd numbers have some uh unexplainable magic to them uh think about it um you know so what is the poster on the left side say it's an article it says get out of your own way top three developer tips top three developer tips on the right hand side it says five tips to make the most of something um if you look at any rating service amazon flipkart zomato you always have a five star rating there is something very intrinsically beautiful about odd numbers um and and therefore we had to have the ninth rule because if i had said eight rules for good designing it wouldn't just sound as exciting as nine rules for uh graphic design um so in all your posters uh if you if you're giving a patient a reason to visit you give three reasons and not two or four uh other fifth name will try to drop the fourth uh go with three uh don't be greedy but uh if the four are very important in manufacture of fifth reason uh it's time tested you will again see the uh you know structural uh break from symmetry come here uh it forces you to break symmetry if you have two it will be next to each other uh the third automatically forces you to put the third below and bring some chaos into some organized chaos into the system so these were uh these were nine uh you know interesting things that we think it would only work if you can actually put these in practice and i would request all of you to you know whenever you design something uh whether it's a ppt slide which you will most commonly be designing or a poster for your whatsapp story or for instagram or wherever uh just try and do make sure once just before you're about to post put this 9 on a piece of paper and see how many of them your poster is meeting um it's not important that you have to meet nine out of nine so uh okay let's get to that stage now uh the next section uh i have uh uh uh put together some thoughts on uh what works on social media design so the principles previously discussed were all general design principles it works for ppt it works for you know any kind of design you're making now here we're looking at social media design the first and most important uh point that you need to understand uh and this will hit home very hard you know it probably takes some time to accept it but the what i tell my teammates and what i have been told by my mentors is there is so much content out there on social media today that the genuine fact is that nobody wants to read your that's the problem um in your own mind you're creating a piece of art uh you're writing amazing copy you've written the best paragraph ever in your life but to your reader it's just more nonsense and more trash in his life uh this just as i said this hits home very hard uh it also seems a little too harsh but it's the truth uh and and the sooner you accept this uh the better it is that nobody at all uh not not your family members not your best friends not the whatsapp group of which you're a part of they just don't want to read your stuff there's there's no point where when there are thousands of happy holi pongal bihu maka sangrandi post coming out why are you wasting time how does it add value to the world so just think about you know adding value to your reader now if you're posting on your hospitals facebook page and your audience is your potential patients let's say then think about what value you can add to them say you are a retina specialist and your target audience is probably diabetic patients think about something you know around something that can add value in a diabetic patients like that did you know that once you get diagnosed with diabetes a retinal fundal exam is a must and now let's create a poster around this this is adding value and promoting your service at the same time don't do general stuff and if your audience is a doctor audience if you are engaging with your referring doctor group do something which adds value to them again so this was the first thing i was saying at the start of the presentation that design is on one side but unless you're adding value most of your designs will at best get you likes but will not translate into any sort of real life benefit uh what is a real life benefit a real life benefit is somebody mentioning you to somebody else uh somebody remembering you somebody who had forgotten about you and now he remembers you and probably will come in for a checkup so there are multiple real life benefits but uh unless you add value it's just going to be saying let me like him he liked my poster last night so that's what will happen and uh you will you will end up with uh 17 18 likes and feel great about it but actually not helping actually not taking you forward um so this is very very important and and this is where i would say that instead of doing 10 posters a week 10 posters a month do two posters a month it's okay uh but but just please do think about how you're adding value to your follower base the second point is uh called showstopper so uh how do you think about how you use your facebook feed or how you use your uh in star whatever uh you basically use like this right uh you're scrolling uh you're scrolling very rapidly uh very very rapidly uh it's amazing how fast our mind processes the content curates it takes the call that this is not useful i don't want to like this and then suddenly you'll stop and you'll like it and then again start scrolling start scrolling to the bottomless pit uh put in your hours and hours into that platform now this is where your poster has to do two things so if you design a poster which is high on value but doesn't have the show stopper element it will not catch the attention of your audience in that split second that that audience has when your poster is on screen so you'll have to have some shocking element in your post and that shocking element could be a huge font like look at this uh book book page here is written in a huge font uh if this if this poster was to come in your facebook feed you're likely to stop because it has shocking value uh it's saying something shocking uh it's using a bad word a cuss word right so use a red color in the background most of your feed is going to be lots of photos birthday party photos you go all of that suddenly a red colored neon poster comes up and the person will take attention uh and then the person goes to the next step of critically looking at your poster and saying whether this is valuable to me or not useful to me or not liking commenting sharing but the first part that happens in this transaction is show stopper you have to first get the audience to pause on your poster and that pausing doesn't happen by the depth of the poster it happens by the superficialness of the poster the the shocking color combination you're using you're using a stock photo of you know a model you'll find on the internet which is screaming like this so some shock value is required generally uh and which is again the reason why uh navratri posts and holy books will not work because the feed is full of them uh your poster has no shock value uh it has only you know banality uh written all over it coming to the third point for the same reason both uh generally questions do well on uh facebook and instagram so instead of saying um jobs for uh anesthesiologists in jabalpur uh if i if i put on a poster are you an anesthesiologist uh or are you looking for a job in jabalpur that's far more likely to get a person's attention so if possible frame your poster with a question rather than a statement and because the question empathizes with the user you you're getting the user to sit next to you and think and answer to you and therefore he takes a pause to answer that question and when he takes a pause he gets to read your entire thing he gets to see your call to action which is the last point here the fifth point here is it's called 80 20. it's not the standard 80 20 uh rule uh which we know about facebook used to have a inbuilt uh rule which said that any poster uh whatever poster you create whether it's portrait horizontal divide it into say 9 square or 16 squares by drawing lines and you cannot have text which is covering more than 20 of your squares on the poster this was a hard rule on facebook a few years back two or three two or three years back so if i would create an uh create a poster uh so this is not this is not for organic uh posts so you can post whatever you want on your uh facebook page you can post a you know a poster with 100 words written on it they will be approved i'm talking about uh paid ads when we run paid ads and when we submit a poster for review so the process is that you submit a poster some facebook algorithm and team will review it approve it and then it is displayed to the audience as a advertisement now in this process if my ad has more than 20 text they will reject it and the reason will be given that this has too much text the reason why facebook puts this hard rule uh is that they know that nobody wants to read your stuff uh and therefore by putting that rule they force you to do content which is less than twenty percent and eighty percent will be free space on the poster which you can use for images logos map table chart all of that is okay but text cannot be more than weddings today that rule is gone now that rule is not there but we know that it's a very important part of the algorithm so if you are going to create a post on your facebook or instagram page and if that has too much text what happens when you hit the post button is that facebook's algorithm looks at your poster and it analyzes how interesting you've made it and if if the algorithm thinks your poster is very interesting it will show it to 200 people in the next one hour now out of those 200 people if 20 people like it then we'll show it to 2 000 people now compare it with another person who's just posted uh and if the algorithm thinks that he bought boring poster right it's a very boring poster which my audience will not like then facebook will not show it to 200 people in the first hour it will show it to fewer people in the first half uh and therefore your eventual reach so if you have posted on these platforms you would be surprised that sometimes you post and it has a reach of 5000 sometimes it has a reach of 2000 sometimes now this is not the only parameter to the algorithm and i am not uh you know privy to this uh details but this is our uh conjecture based on years of using the platform that amongst many other parameters this is a very important parameter so please keep uh very little text um and uh there's no uh i mean if i was to give a word limit then it would be something like what is on your screen right now not nothing more than 12 12-15 words on a poster and big fonts and easy to read and finally use a cta cta is short for call to action call to action means most posters that you do on social media should end with a cpa it should end with a call to action which basically says that okay now i've seen your poster i've liked it uh you know value adding i like it but what else can i do so the call to action can be learn more uh book an appointment visit us uh uh book your free counselling session uh get a free walk-in uh screening uh so figure out some uh call to action now that you have the attention of your user uh type him in tie him into an action so when we would run ads for example and if you would have seen ads of this session on facebook for example then the call to action would be res of your seat um so if you like the poster if you think it adds value to your life then the call to action is reserve your see if you click on it to go and resolve your seat and uh the job is done so uh so these are some uh practices which will help you achieve a better uh roi on the effort you're going to put in and the time you're going to put it so that concludes our part 2 of today's session so part 1 was designing basics uh part two was social media designing best practices coming to the third part which is uh all of this is great i just want to ask people a question um what platforms do you generally use for designing if if you know you can share some names excellent so uh so yeah i mean uh pixta pixart uh canva uh and and there are a couple of others uh coral and photoshop are uh over spec for for this job uh for what we need to do uh photoshop and korea are great i mean they will create the best possible designs but they are too complicated uh to use but the clear uh clear uh majority uh leader was canva and i'm sure uh that you know a a good percentage of people here uh would probably uh may not have a canva account yet um canva is a free platform uh i mean it has certain paid features uh but again like flat icon it's a 99 free platform you can do everything uh once you design you download your poster there are no watermarks etc so it's genuinely free and uh it's super easy to use uh it has built-in templates so uh which is why for the for for those of us here who are not too creative and and can't start with a blank page canvas great if if if you can catch hold of a laptop and quickly get it to you it would be very useful so so for everybody who said canva i'm assuming you have a canva account and you have experience using canva so uh for you probably the next segment is not going to be uh very new but i am still assuming a good 70 80 percent of our users today uh uh probably would be looking at canva for the first time today um so the device uh yeah you could use a mobile but then the problem is that uh you know you're watching netflix on mobile right now so if you have a second mobile then you can use it because canva has an android app and an ios app and the app is decent i mean the website is far better but the app is decent but otherwise if you can go and get a laptop that will be great get a laptop open chrome safari mozilla whatever you use type in canva.com and you should see the screen a very short signup pathway uh just just go ahead and put in whatever some first name last name uh anything that is required uh fairly simple and uh just look at the design language of the platform and you know they also put in some interesting quotes uh throughout which will inspire you and which are great design rules uh we don't have any affiliation to canva we are doing this purely out of love of the product and so this is not a sponsored session although it might appear like it is but right probably give you 30 seconds more to create the account once you're inside feel free to pinch to zoom this slide you can pinch to zoom and you'll see here almost what you will see on your canva so the interesting thing with canva is that they give you a lot of formats to design so you can design a visiting card you really can design the absolutely stunning visiting car you can design a logo for your clinic netflix was designed on canva for example by a teammate of us and you can design um uh obviously posters but also invitations to your inauguration or a birthday party uh you can design a presentation you can design a book cover you can design a cover image for facebook i mean the kind of uh formats that they have is just uh things you can't you wouldn't be able to think you can design for so what happens when you choose a format is that the dimensions are set by camera uh so they set the dimension so you don't need to worry about the dimensions so if if they say insta post just go ahead and do an insta post you don't have to worry about aspect ratio uh size etc when you download it it's something which will go right into it uh that's advantage number one uh advantage number two once you get into any of these so let's say you choose visiting card the moment you go inside it uh this is not a visiting card this is uh we are choosing instagram post so let's say you choose instagram post and if you go inside it on the left hand side uh the the colored thumbnails that you see uh one two three four five six seven eight uh these are all templates uh click on any of them and that template is imported into your drawing area now you can just edit this so remove these pancakes and put your own photo change the text from serving all day breakfast to we we are open to everyone or all users whatever change the background color i don't like the background color of this template it's very dull and very london like so you can change it and so change the text uh once you've chosen the text you can uh you can select the text and then go up and change the font uh one of the you know very classy things about this platform is the font collection the fonts you will see here are fonts you will not see anywhere you could do these things once you've created the knack for it so so do do do this a lot but um right so you choose a template on the left hand side just zoom in if you don't have a laptop and you'll be able to see what i'm talking about so on the left hand side at the top you have templates uh below that you have elements um elements are basically lots of things so you'll have to explore this and you know don't worry nothing is going to break nothing is going to burn so go and click wherever you fancy uh uploads is where you can upload something from your desktop so if you want to upload your hospital logo or anything just put it up from upload uh photos is where canva will give you photos to use um text i mean these are all explanatory you can just browse them so on the left hand side essentially you have various things which will help you add things to your poster uh if you look at the top thing uh uh the top bar where tumble is written this bar will change depending on what you have selected so right now nothing is selected so it just says tumble i think it's an animation style or a transition style for this slide ah but if you select serving all day breakfast then you will see a font bar come come there and and so on so anyway you've chosen a template you can upload a photo you can add some text and you can modify it tweak it choose whatever template you like a couple of interesting posters that you can create right now so coming in about a week or ten days is world uh ivf day i think um so if you want to create something on that uh i think guru purnima is also coming soon maybe and then obviously august is full of the kind of posters we don't want to make uh too much to me the shop and then all of them but this is good for practice so you could do this yeah so go to the next uh images so these are all photos which kanwa will give you most of them are free if it's paid it'll be written there that this is paid uh but most of them are free so just add whatever photos you want select the text choose your text types so this is where the creativity pressure is lifted off right so when you go to text look at the text called huge sale if you can just zoom in now a very classy way of writing huge sale if i was to write huge cell myself i would probably not think about writing it like this huge and bold uh solid letters and sale in a hollow pond uh so these are just templates which canva will give you and you can just look at your poster it's okay what looks good um and and it becomes very very easy to modify this and now that text is selected you can see the top bar the top bar shows a font name font size font color bold italic left right center align bullets vertical alignment effects animations transparency so you can also use transparency you can increase or decrease so that checker board thing is a transparency icon position means front and back so whether you want your text to be lying on your image or behind your image can be chosen by position canva has a very very good tutorial section you can just go to that section it might be hidden somewhere in help or wherever and spend some time these are very short one one and a half minute videos and fun to watch and we'll clarify how to use the platform finally when you're done with your masterpiece go to the top right click on download download uh jpg pdf whatever to download a transparent version of this it will charge your opinion so it will not give you png output uh but it will give you a jpg or pdf output uh which is fine i mean unless you're creating a logo uh so logo is the only thing which you will want transparent output uh or a image you would you don't want a transparent image because you're going to post this poster right as it is visiting card you don't need transparent uh invitation you don't need transparent ordinary transparent is a logo so if you're going to design a logo in canva uh keep in mind that to export the transparent version you will have to pay a fee but the fee is very very small it will be like a few dollars here and then let me look at comments is there any way we could share our poster with you yeah absolutely um why don't you so one option is just post it and tag us uh on insta facebook wherever you post it uh we will definitely look at it and give you feedback in private um and another option is you could send it to support netflix.app and uh we'll be more than happy to give you some feedback uh joy's question is um can you please shed some light on making the design process time efficient um i think uh the answer there is practice actually so initially it will take time but um if you remember the first rule which is that less is more uh you know it shouldn't take too much time you just have to uh so i would suggest that before you even open canva you take a piece of paper and pen jot down your thoughts and even make a rough wire frame on paper as to what you're wanting to bring out in the poster that will save some time because the moment you go into canva you'll start getting distracted by templates and stock photos and icons and all of that and that might actually interfere with your creative process so let the creative process happen first wherever you think um you know you get good inspiration so a lot of people get inspiration when they are alone or when they are walking so go for a walk think about the problem think about what you want to communicate then come back and on a piece of paper put down some thoughts ideas suggestions and then open canvas try to bring it out but unfortunately the um short answer is practice best platform for paid ads rohit i don't understand the question but i think your question is that if you have to invest money in advertising which platform would be useful uh i think instagram is the best platform right now if you actually want to invest money and do a paid promotion but it really depends on your uh target audience uh if your target audience is for example you know uh 50 plus uh instagram is not that effective but then nothing is that effective in that target audience so instagram could still be your best bet which device would you prefer for a design ipad or a laptop i think a laptop is better phones ipads all of them have these apps which you can use so even canva is available but you get a lot more um features flexibility on a laptop and also uh the fine precision will come on a laptop yeah actually i need to ask two things uh one is i'm using canva since two or three years i'm making poster of my clinic and uh but i didn't find uh you know the particularly for doctors the templates are less so i moved to other apps so uh first thing is that so i'm asking repeatedly on comment section that is a particular app for doctors you only using the canva for your poster designing for yeah yeah canva does its job but the team does its job too so but with practice you will get better but mostly we use camera 99 of the time only rarely we have to use photoshop or other tools on the platform for doctors um so there is no platform that i am aware of which will actually be like that but uh what you can do is do a mix and match of flat icon uh pixabay shutterstock so you use your assets from these places where there are a lot of doctor patient health care assets assets means icons photographs etc uh and then use them inside canva because uh as a platform i really haven't found something easier faster and better than canva so anyways introduce actually i was eagerly uh searching to uh or doctors only so i was asking uh your audience is mostly going to be patients uh and and therefore your content may not have too much of doctor sort of thing you should try and keep it very simple and layman like so last thing i want to add in your session uh that the animated posters are very well uh you know working eye-catching actually not very yeah yeah yeah i agree i agree so we i missed covering it uh it's something which has actually you know emerged after i stopped designing i don't design anymore so i personally have not done a lot of animation design but uh yeah it's it's a very good point um canva has a lot of things and so gyps like we discuss pngs uh animated posters are chips gifs and if you can do gifs they will they will be very eye-catching even more than normal posters and one thing i am facing issue with the facebook paid app uh paid advertisement but they run when i am posting some poster and they reject just because the text and i removed all the texts still they are rejected i don't know why what is the [Music] so you know there are many reasons why you reject if your poster has content related to kovid it has a high chance of getting rejected because they are very careful on some of these topics and subjects but i think if you know you don't find any good reason to be rejected you should write to support uh they do respond okay so there is a question on how to do paid promotion on instagram or facebook um and what about making videos uh how to do paid promotion uh it's so whenever you post something uh there will be an option to uh boost it or run an ad etc so in facebook if you'll open it on laptop you'll see a lot of features uh there will be something called as manager uh or if you don't see that option then you can probably search for it it's a little difficult uh honestly uh to use facebook ads uh effectively it's i mean as far as you're doing organic post organic means non-paid uh means you're normally posting it's fine uh you're building a good loyal genuine user base um like you will tell your friends family they like your page and so on uh but the moment you get into paid ads um you're you have to choose targeting uh and you know roi becomes a problem so if you let's say spend two thousand rupees promoting one uh poster you may not be able to figure out i'm not saying it doesn't work it works it actually works but i'm just saying it's a little technical so unlike you know when we said that anyone can design um doing paid ads on social media is a slightly more technical area and unless you really it may not be worth your time as a doctor uh to you know build that much expertise and do that much in that case you should just take a budget say 15 20 000 and go to a really good agency which will run some campaigns for you and you should try and build a contract with that agency such that there is some measurable outcome out of that expenditure good video editing app uh good video editing apps there are a few i think uh loom is the most common one right uh okay legal issues are a couple of questions around legal issues is it ethical to advertise for a doctor um i think um you know it's uh it's not just i don't know about ethics uh you know ethics is uh a difficult subject but legal question mark is there uh i don't think the mci act allows doctors to solicit patients now this is a very uh ambiguously the problem with this is one it's ambiguously worded and two everyone does it and therefore you will never know what is right and what is wrong if you uh go by the letter uh you definitely cannot advertise and mci that act says that when you have a change of clinic when you have an opening of clinic when you have a change of clinical team uh and so there are when you have a change of price list so these are some situations where you are allowed to uh advertise uh that information to your audience and um it also has some fairly strict uh rules around what kind of a board you can have in front of your clinic etc but on social media per se uh what you can and cannot do on facebook or instagram uh is all you know uh disputed i mean i'm not a medical legal expert so please don't consider what i'm saying as bigger advice but i'm just saying it's all a grey area but if you were to do a post which says drinking uh 10 glasses of water uh is great for your health and if you want that as your if you want to do surrogate advertising in that sense that you're talking about health uh but it's uh you know issued in public interest by a clinic then uh uh that that's definitely okay that you're just spreading public awareness and yeah like what is saying don't make claims which do not uh you know go with your qualifications so if if you are an mbbs doctor uh and if you claim to be a cardiologist that's clearly uh mentioned as illegal uh even if you have a lot of cardiology practice but i don't think that you know gives you the right to call so there are this is dicey uh but at the same time this is omnipresent and all around us so uh the the right answer that i should give you is that consult an expert uh for conducting these sessions um so uh this is netflix it's something we have built ourselves okay super

Important Instructions

  • You can attend this session live on Jul 14, 7:00 PM IST using the Medflix app. Download the app now: pxmd.co/psiflix

  • As this is LIVE workshop, we recommend you keep your laptop handy during the session

BEING ATTENDED BY

Dr. Rashi Ray & 674 others

SPEAKERS

dr. Rohan Desai

Dr. Rohan Desai

Founder & CEO, Medflix

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dr. Rohan Desai

Dr. Rohan Desai

Founder & CEO, Medflix

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About Medflix

Medflix is a new platform by PlexusMD, India's most active and trusted doctor community. On Medflix, you can discover live surgeries, discussions, conferences and courses from some of the top doctors and institutions across the world. Join clubs in your areas of interest and access hundreds of amazing live discussions everyday.